Integrated Media Planner

Working under the guidance of their direct manager and in collaboration with cross-functional teams, this role ensures media strategies are translated into effective tactical plans (fully integrated media plans) and executed successfully across traditional, digital, and emerging channels. channels.Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization. By collaborating with activation and account teams, this role will ensure reports are maintained and insights are developed effectively Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.Proven ability to analyze data and market research1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.