IntegratedSalesManager-Broadcast&Digital/CTVAdvertising
Location:LaCrosse,Wisconsin
JobSummary
Thelastsalesmanagercrusheditandwasrapidlypromotedtogeneralmanageroftheirownnewsstationanddigitalagency!Theirsuccesshasopenedthedoorforamotivatedleaderlikeyou-someonereadytotakecharge,inspireateam,andelevatetheircareertothenextlevel.
Videoadvertisingacrossmultipleplatformsisaboomingbusiness,withOTT/CTVgrowthratesrangingfrom+20%annuallyandbeyond.Nearlyeverylocalandregionalbusinessstandstobenefitsignificantlyfromthistypeoftargetedmarketing.Weprovidecreativeservices,AItools,andsupportnecessarytoeffectivelycommunicatethisopportunitytobusinesses.
WeareseekinganexperiencedanddynamicIntegratedSalesManagertohelpleadourlocaldirectsaleseffortsacrosstraditionalbroadcastplatformsandcutting-edgedigitalandConnectedTV(CTV)solutions.Inthisrole,youwillhelpmanageatalentedsalesteam,developinnovativemultimediaadvertisingstrategies,andbuildlastingrelationshipswithlocalbusinesses.YouwillplayacrucialroleinintegratingmoderndigitaladvertisingtechnologieswithtraditionalTVsales,includingOTT,streamingaudio,socialmedia,andprogrammaticchannels.
AboutUs
Joinanaward-winningNetworkaffiliateinbeautifulLaCrosse,Wisconsin-namedoneoftheMostExcitingSmallCitiesinAmericabyBusinessInsiderandoneofForbes'BestSmallMarketsforBusinessandCareers.Weareafamily-ownedcompanythatvaluesleadership,creativity,andinnovationinlocalanddigitalmediasales.
KeyResponsibilities
Developandexecutesalesstrategiestargetinglocalbusinesses,communityorganizations,andnon-traditionalrevenuecampaigns.
Buildandmaintainstrongrelationshipswithlocaladvertiserswhileexcludingnationalagencies,regionalaccounts,andpoliticalclients.
DrivedigitaladvertisinggrowthwithcustomcampaignsacrossCTV,OTT,streamingaudio,socialmedia,andprogrammaticdisplay.
Leadandmanageadiversesalesteamtoachievecompanyrevenuegoalsandexpandlocaldirect-sellingbusiness.
Collaboratewithcreativeservices,ourdigitalagencyandotherdepartmentstooptimizeadvertisingeffectiveness.
PreservetheintegrityoftheNewsproductbymaintainingrespectfulcollaborationbetweenSalesandNewsdepartments.
Workcollaborativelyacrossothermarketstoleveragelocalstrengthsandopportunities.
BlendtraditionalTVofferingseffectivelyintodigitalstrategiestomaximizeclientimpact.
Stayaheadofthecurvewiththelatesttrendsandtechnologiesindigitalmedia.
WhoYouAre
AprovendigitaladvertisingsalesprowithexpertiseinCTV/OTT,localmedia,andstreamingplatforms.
Data-savvyandstrategic,withakeenunderstandingoftargeting,attribution,andcampaignmetrics.
Acommunicatorandstorytellerwhobuildsstrongclientrelationshipsthroughconsultativeselling.
Strongunderstandingofcampaignmetrics,targeting,anddigitalmarketinganalytics.
Thrivesinafast-moving,ever-changingmediaworld.
Compensation&Benefits
Averycompetitivebasesalarycommensuratewithexperience,earningrevenueperformancebonusesquarterlyandannually.
Monthlycellphoneallowance.
Comprehensivemedical,dental,vision,andlifeinsurancecoverage.
Paidtimeoff,holidays,and401(k)planwithcompanymatch.
Supportiveandcollaborativeculturewithongoingtrainingandcareerdevelopmentopportunities.
Ourclientisproudtobeanequalopportunityemployer.Theycelebrateandsupportdiversityandarecommittedtocreatinganinclusiveenvironmentforouremployeesandourcommunities.
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