We are conducting a really fun and interesting qualitative research project about how brands communicate – particularly their advertising. It’s a two-part project: a) Some ‘homework’ about brands and advertising (taking screenshots of stuff that pops up on your phone) - for which you get $100 and b) Then an online mini-group discussion of four people (you’d be one of them) about advertising – for another $100. We want to understand fully what you feel about this area. Stage 2: $100 If you're interested in helping us, please answer the following questions: Name: Age: Gender: Ethnicity: What is your living situation (single & living alone, single & living with a roommate /family, married, etc): Number/ages of children living in household (if any): Highest level of education completed: Your Occupation: Which social media platforms do you use (Facebook, Instagram, Twitter, Pinterest, Nextdoor, TikTok…other): Who you currently bank with: On a scale of 1-10, how do you feel about advertising? Why is that?
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