International Brand Marketing Manager

The Manager, International Brand Marketing leads development of marketing roadmaps, brand playbooks and global content production for the Arby’s & Buffalo Wild Wings brands outside the US. Day-to-day responsibilities include managing innovation processes, agency briefings, production timelines, creative resources, budgets and implementation frameworks in support of our field marketing team. Ultimately these efforts support our international franchisees, licensees and joint venture partners in making impact with consumers, while also ensuring consistency in brand voice across all marketing channels and brand extensions. Success in this role requires developing and maintaining strong relationships with key stakeholders (International marketing team, regional field teams, commercial services, supply chain, operations training, finance) and partners (licensees, franchisees, vendors). This role demands an individual who is highly organized and detail-oriented at the core, but also skilled at articulating big picture strategy and building strong relationships with a wide range of internal and external stakeholders. As a member of the International Brand Marketing team, this individual will have the opportunity and responsibility to share best practices and elevate the collective skillset of the team in partnership with peers managing brand marketing for other brands in the Inspire portfolio.

RESPONSIBILITIES

Oversee projects and day-to-day support of field marketing and franchisees to ensure successful implementation of brand strategy and marketing roadmaps

Lead development of annual marketing roadmaps inclusive of brand campaigns and food & beverage product rollouts

Drive innovation, menu and product development processes, facilitating planning meetings with the cross-functional support team

Lead briefing, production and syndication of International creative resources, including agency relationships, photo shoots, creating global support tools, and creative library management

Manage marketing budget including AOP planning, monthly status reports and accruals

Assists with ad hoc projects, presentations, and reports to support the Director, International Marketing and Vice President, International Marketing

Other Duties as Assigned

EDUCATION AND EXPERIENCE QUALIFICATIONS

Minimum: 4 year degree

Preferred: Master’s Marketing/Business

Minimum 5 years marketing experience required

Restaurant industry relevant experience preferred

International experience required

REQUIRED KNOWLEDGE, SKILLS or ABILITIES

Global Mindset

Experience with product development, innovation planning, calendar and creative resources management

Strong analytical, organizational and written and verbal communications skills

Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment

Ability to lead multiple projects simultaneously and deliver on time

Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external

Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented

Self-starter personality who can operate with some supervision

Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC Drive-In restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Buffalo Wild Wings fuels moments worth sharing – for our guests and for our team members. Yes, it is literally working at a Sports Bar and all the energy that comes with it. We’re a brand on the rise, and we need great people as we write the next chapter of our story. If that’s you, pull up a barstool.

When you work at Arby's, it’s more than just a job; it’s an opportunity to prioritize your growth and development while having a ton of fun. We're proud of the food we serve. Our goal is to be the best in the business, and we can't do that without great people like you!