Internship - Private Label Product Branding and Marketing

The Lowes Foods Private Brand Intern will work alongside the Private Brand Manager and Director of Brand Development to support the process of bringing Lowes Foods private brand products from concept to shelf. This internship provides hands-on experience in brand development, packaging, naming, photography, copywriting, e-commerce merchandising, and product launch support. What Success Looks Like • Private brand products feel more compelling, polished, and on brand • Packaging, naming, photography, and copy are accurate and launch-ready • Digital product pages reflect strong brand storytelling and visual consistency • Project documents and launch materials are organized and easy to reference • The intern becomes a trusted creative support partner for the private brand team This internship offers hands-on experience with the creative side of private brand—from packaging and naming to photography, copywriting, and digital merchandising. Qualifications • Currently pursuing a Bachelor’s degree in Marketing, Communications, Advertising, Design, Merchandising, or a related field • Strong attention to detail and pride in high-quality creative work • Ability to manage multiple tasks in a deadline-driven environment • Comfortable using PowerPoint and organizing documents accurately • Strong written and verbal communication skills • Interest in consumer brands, retail marketing, and product development