IT & Digital Marketing Specialist

Job Overview
We are a growing healthcare laboratory in South Reno seeking a creative, technology-savvy, and results-oriented IT & Digital Marketing Specialist to join our team.
We are seeking a dynamic and innovative IT & Digital Marketing Specialist to drive our digital presence and enhance our online marketing strategies. This role offers an exciting opportunity to blend technical expertise with creative marketing skills, ensuring our brand reaches its target audience effectively across multiple digital channels. The ideal candidate will be passionate about leveraging cutting-edge tools and techniques to optimize campaigns, improve website performance, and deliver measurable results that propel our business forward.

Join us to be at the forefront of digital innovation and make a tangible impact through strategic marketing initiatives.

Duties

Develop, implement, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
Conduct keyword research and utilize SEO tools to enhance website visibility, improve search engine rankings, and drive organic traffic.
Manage website content using Content Management Systems (CMS) like WordPress, ensuring content is optimized for SEO and user experience.
Create compelling content including copywriting for ads, blogs, email campaigns, and social media posts that resonate with target audiences.
Analyze web analytics reports using Google Analytics, Google Tag Manager, and other tools to monitor campaign performance and identify opportunities for optimization.
Oversee paid advertising campaigns by managing, and optimizing SEM (Search Engine Marketing) initiatives such as Google AdWords campaigns.
Design engaging graphics to support digital marketing assets and social media advertising campaigns.
Implement marketing automation strategies to streamline lead nurturing processes and improve conversion rates through targeted email marketing efforts.
Manage social media advertising campaigns across platforms like Facebook, LinkedIn, and Instagram to increase brand awareness and generate leads.
Collaborate with cross-functional teams on website management tasks including HTML, CSS, JavaScript enhancements, and website performance improvements.
Utilize web analytics reporting to track key performance indicators (KPIs), analyze trends, and prepare detailed reports for continuous improvement.
Support e-commerce initiatives by optimizing product listings, improving user experience on online stores, and managing web analytics for sales growth.
Stay updated on the latest digital marketing trends, tools, and best practices to ensure innovative campaign strategies.

Experience

Proven experience in digital marketing with a focus on paid advertising campaign management across Google Ads (Google AdWords), Facebook Advertising, and other social media platforms.
Strong technical proficiency in website management systems such as WordPress; familiarity with HTML, CSS, JavaScript, SQL is highly desirable.
Hands-on experience with SEO tools for keyword research, SEO audits, and content optimization efforts.
Expertise in web analytics reporting using Google Analytics or similar platforms; ability to interpret data for actionable insights.
Experience managing marketing automation platforms for email marketing campaigns and lead nurturing workflows.
Knowledge of performance marketing strategies including conversion optimization techniques to improve campaign ROI.
Familiarity with web analytics tools like Google Tag Manager for tracking user interactions across websites.
Background in B2B or B2C digital marketing environments with a focus on social media management and paid search marketing campaigns.
Ability to work independently while collaborating effectively within a team environment; strong organizational skills are essential.

Qualifications

Bachelor's degree in Information Technology, Information Systems, Computer Science, Management Information Systems, or a related field.

Preferred Qualifications

Experience working in a healthcare, laboratory, medical office, or service-based business.
Knowledge of SEO, digital advertising, content creation, or social media advertising.
Demonstrated interest or experience in marketing, digital marketing, social media management, communications, or business development.
Working knowledge of websites, computer systems, Microsoft Office/Google Workspace, and common business technologies.
Familiarity with social media platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
Experience with tools such as Canva, WordPress, email marketing platforms, Google Analytics, or similar applications is preferred.
Strong written and verbal communication skills.
Creative mindset with strong attention to detail.
Ability to work independently, prioritize responsibilities, and manage multiple projects.
Strong problem-solving skills and willingness to learn new technologies.

Join us as an IT & Digital Marketing Specialist where your expertise will shape our digital footprint! We are committed to fostering a vibrant workplace that values innovation, creativity, and continuous growth—empowering you to make a meaningful impact every day!
Expected hours: 20.0 – 30.0 per week
Benefits

Flexible schedule

Work Location: Hybrid remote in Reno, NV 89521