Jkc Automotive Inc is hiring: Marketing Director in Eugene

Job DescriptionJob DescriptionJob Description The Corporate Marketing Director will be responsible for developing and executing a cohesive marketing strategy across multiple dealership locations, brands, and sales departments. Social media will be an important component, with a focus on building an organic presence internally rather than relying solely on agencies.Key Responsibilities: Marketing Strategy & Execution:Develop and implement a comprehensive marketing strategy that aligns with company goals and maximizes brand exposure.Oversee and allocate the marketing budget efficiently, ensuring optimal return on investment (ROI).Maintain and optimize website content to ensure accuracy, OEM compliance, lead generation, and high engagement.Stay ahead of industry trends, competitor strategies, and consumer behavior shifts to keep marketing efforts effective.Ensure marketing efforts align with dealership sales objectives and customer engagement goals.Act as the primary liaison between the dealership and external marketing partners.Attend and prepare for all marketing meetings, ensuring structured agendas and actionable insights.Lead the internal marketing team, ensuring accountability for content execution and campaign performance.Collaborate with in-house marketing teams and store Managers to support various marketing functions.Work closely with store and executive leadership to ensure all marketing decisions align with overall business goals. Advertising & Campaign Management:Work closely with internal teams and external marketing agencies to execute high-impact digital advertising campaigns.Oversee all paid media efforts, including pay-per-click, retargeting, and social media ads.Track campaign performance, analyze key performance indicators, and refine strategies based on data insights.Ensure all advertising aligns with dealership sales initiatives and brand positioning. Brand & Community Engagement:Ensure consistency in brand voice, messaging, and visual identity across all marketing materials.Develop local engagement initiatives, sponsorships, and partnerships to enhance brand visibility.Manage content collection efforts, including testimonial videos, customer success stories, and dealership highlights. Qualifications & Skills:Automotive Industry experience and understanding of dealership processes STRONGLY preferred.Bachelor's degree (ideally in Marketing, Communications, or a related field) or 10+ years’ experience in marketing for a multi-store automotive group.5+ years of experience in digital marketing, brand management, or advertising, preferably in a business to consumer retail or automotive industry.Strong understanding of digital marketing principles, including Pay-Per-Click, SEO / SEM, and social media advertising.Proven ability to create and manage engaging content across multiple platforms.Exceptional verbal and written communication skills with a focus on clarity and efficiency.Experience in analyzing marketing data and making data-driven recommendations.Strong organizational skills with the ability to manage multiple projects simultaneously.Strong collaboration skills with ability to work with a multitude of teams including store leadership, advertising agencies, and external vendors.Familiarity with marketing tools such as Google Analytics, social media scheduling platforms, and CRM systems.Physical RequirementsCandidates will work primarily out of our Eugene Oregon headquarters, with the ability to travel 25% of the time to our broader Oregon, Idaho, and Southern California stores, as well several annual trade shows.Must have a valid driver’s license, with no more than 3 speeding tickets in the last 3 years.