They are seeking an experienced Paid Advertising Marketing Manager to lead and optimize paid advertising campaigns focused on lead generation and conversions. The role involves managing budgets, executing campaigns across various platforms, and mentoring junior team members while ensuring consistent brand messaging.Responsibilities: Conduct audience research and segmentation to identify high-quality leads across multiple platforms. Implement rigorous A/B testing to refine messaging, creative, audience targeting, and landing page effectiveness. 5+ years of experience managing high-performing paid advertising campaigns across Meta, Google, YouTube, and LinkedIn. Demonstrated success in scaling ad campaigns while maintaining lead quality.Company:Anderson Business Advisors is a business planning and consulting firm with a focus on tax and legal services and resources.
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