Jr. Digital Marketing Manager

If you love creating a digital strategy, tinkering with content and driving a team to results, then this opening is perfect for you. Responsibilities: • Marketing Managers are the Voice of the Customer, advocating a point of view that serves their needs and differentiates our offerings • Understand quantify and segment the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition • Understand the B2C personas buyer journey, influencers (B2B) • Articulate our brand promise and point-of-view, marrying the unmet needs of the target segment to help us differentiated our professional certification, and describe how certifications attribute to an individuals’ success. The key is to drive demand generation and digital strategies as your primary go to market strategy. Additional Information • Familiarity and experience with the financial, legal or insurance industry • Experience with the modern marketing stack from social to marketing automation • Familiar with standing up or managing marketing to support a partner ecosystem sales enablement, and partner/ field readiness. • Ability to influence at all levels of the company.