The Jr. Field Marketing Specialist is based out 'in the field', managing a local team of Student Marketeers and brings with World of Red Bull to life on campus and in market, reaching new entry point consumers. Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university. Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base. Create and support key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local collegiate consumer on campus, with a focus on participation. The base salary range for this position is $58,000 - 78,000 + cash incentives.
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