Junior Media Buyer/Planner

At Pathfinders, we help you develop your hard and soft skills and give you the opportunity to take on marketing challenges as part of a team. If you value variety in your workload, thrive on finding creative solutions for all types of clients, and are just as adept at collaborating with teammates as you are at working independently, Pathfinders could be a great fit for you. Overnight/weekend travel will be required for certain events • Follow current market trends and understand our target consumer patterns • Coordinate suitably with production and distribution of material with various departments • Be an advocate for new systems and tools to continuously expand our advertising capabilities • Works collaboratively as an enthusiastic advocate for our client’s paid media campaigns and budgets • Work with digital and creative teams in directing content creation to ensure accurate specs and tracking • Work closely with internal and external teams, via remote and in-person interactions, to ensure requirements and strategic direction are met. • Execute digital marketing tactics including bid management, keyword research/development, paid search ad copy writing, campaign performance tracking, and reporting • Closely monitor campaigns throughout their entire lifecycle across a variety of platforms and evaluate the effectiveness of campaigns, offering recommendations based on evaluations to improve the campaigns • Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend as defined in the media plan • Compile results and regularly report on campaign performance based on established KPIs and benchmarks, • Present reports to internal media team to communicate performance trends • Work with greater media team and digital team for troubleshooting of all placements and pixels for on-site tracking implementations to ensure proper tracking. • Ability to manage display, search, video, remarketing and social media campaigns • Familiar and understanding of current digital advertising products, offerings and other 3rd-party platforms such as Google Ads Network, Meta, etc.