Lamwork is hiring: Advertising Specialist in Portland

Published: Nov 18, 2024 – The Advertising Specialist handles client requests with professionalism and accuracy while maintaining strong relationships and ensuring high-quality campaign delivery. This position manages digital advertising campaigns, including setup, monitoring, and timely execution, while producing detailed performance reports to support sales objectives. The specialist also identifies opportunities for campaign improvement and resolves issues promptly to optimize results and ensure client satisfaction.1. Advertising Specialist, Red Maple Communications, Syracuse, NYJob Summary:Work with an external advertising agency to develop and manage the resort’s Traditional Media Plans.Oversee media resources, timelines, budgets, and monthly reconciliation efforts to ensure deliverables are on time and target.Work with the Digital Media Team to ensure cohesion in brand media plans.Develop, plan, and execute large-scale events and pop-ups supporting the brand and internal departments.Develop and manage individual internal marketing plans for select sources of business.Manage and curate creative for media placements including third-party emails and advertorials.Traffic assets to an external advertising agency for placements.Manage and maintain a Marketing Content Calendar.Ensure messaging is consistent through all channels including print, digital, direct marketing, and social.Oversee and review assets received from partners, including photography and copy, to ensure they meet the company standards.Skills on Resume:Media Planning (Hard Skills)Budget & Timeline Management (Hard Skills)Cross-functional Collaboration (Soft Skills)Event Planning & Execution (Soft Skills)Internal Marketing Plan Development (Hard Skills)Creative Management (Hard Skills)Content Calendar Management (Hard Skills)Asset Review & Quality Control (Hard Skills)7. Pay-Per-Click Advertising Specialist, Innovate Media Partners, Richmond, VAJob Summary:Collaborate closely with creative, media, social monitoring, and search engine optimization personnel to set and execute integrated strategies.Assist with message, format, and audience testing in collaboration with and on behalf of external partners and stakeholders.Stay up-to-date with the latest trends to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.Produce regular reports outs of paid advertising and message testing results and analytics.Be a digital thought leader, resource, and innovator for the organization.Train digital-savvy colleagues and partners in advanced digital marketing techniques.Analyze and communicate the results of ad campaigns to staff and partners outside the digital team in a way that they understand.Using tools such as HubSpot, Supermetrics, and Google Data Studio to create dashboards.Define KPIs and benchmarks for paid advertising campaigns, and share this information with other digital communications partners.Monitor budget, timelines, and performance regularly.Skills on Resume:Integrated Strategy Collaboration (Soft Skills)Message & Audience Testing (Hard Skills)Trend Analysis & Innovation (Hard Skills)Reporting & Analytics (Hard Skills)Digital Training (Soft Skills)Campaign Result Communication (Soft Skills) #J-18808-Ljbffr