Lamwork is hiring: Advertising Specialist in Portland

Published: Nov 18, 2024 – The Advertising Specialist handles client requests with professionalism and accuracy while maintaining strong relationships and ensuring high-quality campaign delivery. This position manages digital advertising campaigns, including setup, monitoring, and timely execution, while producing detailed performance reports to support sales objectives. Advertising Specialist, Red Maple Communications, Syracuse, NYJob Summary:Work with an external advertising agency to develop and manage the resort’s Traditional Media Plans.Oversee media resources, timelines, budgets, and monthly reconciliation efforts to ensure deliverables are on time and target.Work with the Digital Media Team to ensure cohesion in brand media plans.Develop, plan, and execute large-scale events and pop-ups supporting the brand and internal departments.Develop and manage individual internal marketing plans for select sources of businessManage and curate creative for media placements including third-party emails and advertorials.Traffic assets to an external advertising agency for placements.Manage and maintain a Marketing Content CalendarEnsure messaging is consistent through all channels including print, digital, direct marketing, and social.Oversee and review assets received from partners, including photography and copy, to ensure they meet the company standards.Skills on Resume:Media Planning (Hard Skills)Budget & Timeline Management (Hard Skills)Cross-functional Collaboration (Soft Skills)Event Planning & Execution (Soft Skills)Internal Marketing Plan Development (Hard Skills)Creative Management (Hard Skills)Content Calendar Management (Hard Skills)Asset Review & Quality Control (Hard Skills)Job Summary:Analyze potential partnership opportunities and pitch new partnerships with like-minded brands for the mutual goal of brand awareness and customer acquisition.Review marketing inquiries and provide recommendations to the senior marketing leadership team.Strategize with partner restaurant marketers to develop KPIs and ensure they are effectively executing their marketing plans and spending their budget appropriately.Participate and lead advertising brainstorming sessions with the larger marketing team.Communicate marketing metrics, regularly, to key stakeholders and senior executives.Consistently track successes, drive analytics, and explore opportunities for new and existing marketing efforts for Brand and Sales divisions.Work closely with Marketing Directors and onsite Marketing Managers to coordinate marketing activities.Forecast and manage the monthly budget for the Consumer Marketing department.Assist department with purchasing and requisitioning of goods and materials.Ensure compliance with all policies and procedures.Skills on Resume:Partnership Analysis & Pitching (Hard Skills)KPI Development & Management (Hard Skills)Advertising Brainstorming (Soft Skills)Stakeholder Communication (Soft Skills)Marketing Analytics & Reporting (Hard Skills)Cross-functional Collaboration (Soft Skills)Budget Management (Hard Skills)Job Summary:Respond to clients’ requests in a professional and timely manner, ensuring the accuracy of all communications.Maintain strong relationships with internal and external customers and provide them with excellent service in all aspects of campaign deliveryProactively maintain an efficient cross-check process to maintain high-quality service levels within the teamProduce and enhance digital campaign reports to help the Sales Department deliver each campaign’s figures within the required timeAccurately set new digital campaigns in various ad servers (principally Google Ad Manager)Ensure digital advertising campaigns start on time and are completed on timeEnsure all email newsletters are sent according to schedule, with ads correctly laid outWork closely with both the Ad Ops Team Leader and sales personnel to provide the best performance possible for clients.Suggestions for campaign improvement should be made wherever they could add valueTroubleshoot issues that arise and make amendments or fix errors on all setupsSkills on Resume:Client Communication (Soft Skills)Relationship Management (Soft Skills)Quality Control (Soft Skills)Digital Campaign Reporting (Hard Skills)Ad Server Management (Hard Skills)Campaign Scheduling & Execution (Hard Skills)Cross-functional Collaboration (Soft Skills)7. Amazon Advertising Specialist, Bluewater Strategies, Charlotte, NCJob Summary:Implement, monitor, and optimize campaigns based on performance data and keyword strategy developmentGrow advertising-driven sales on key website platformsBuild internal automation capabilities to proactively monitor and maintain campaignsCollaborate with the director of Amazon sales and marketing personnel from publisher teams to maximize sales/marketing efforts for this key accountPlan and implement system, entity, and service line CRM initiatives and management of CRM and paid search vendors in collaboration with partners in Digital MarketingCoordinate production of system, entity, and service line print, broadcast, collateral, and digital advertisingPrepare reports that measure and quantify the effectiveness of advertising, paid digital, and CRM campaignsStrategic guidance on CRM campaigns including the development of targeting criteriaMaintain up-to-date knowledge of ad serving techniques and technologies through active participation in online forums and Ad Ops groups and through an online documentation system that everybody keeps up to date.Skills on Resume:Campaign Optimization (Hard Skills)Sales Growth Strategy (Hard Skills)Automation Development (Hard Skills)Cross-functional Collaboration (Soft Skills)CRM & Paid Search Management (Hard Skills)Advertising Production Coordination (Hard Skills)Campaign Reporting & Analysis (Hard Skills)Ad Serving Knowledge (Hard Skills)Job Summary:Responsible for keyword research planning, campaign/bid management, creative asset managementTake responsibility for custom audience build-outs, conversion tracking, and analysis.Manage all external, online acquisition marketing, execution, and optimization across channels.A key member of the digital team to help deliver strategic advice, communications, and outreach support to internal stakeholders and external partners of the organization.Plan, implement, automate, and optimize large-scale advertising campaignsMeasure, optimize, and visualize paid marketing results using Google Analytics, native platform analytics, and other toolsResearch and develop partnerships with new and existing vendors to expand reach and/or lower cost-per-clickCollaborate with teams and partners to maintain a consistent brand voice and message across all paid programsMap online journeys, develop conversion tracking, and launch lead generation forms for content to distribute through paid channelsIncrease click-through-rates with compelling ad copy enhancements and creationSkills on Resume:Keyword & Campaign Management (Hard Skills)Audience Building & Tracking (Hard Skills)Marketing Optimization (Hard Skills)Stakeholder Communication (Soft Skills)Campaign Automation (Hard Skills)Performance Analytics (Hard Skills)Ad Copy Creation (Hard Skills)10. Pay-Per-Click Advertising Specialist, Innovate Media Partners, Richmond, VAJob Summary:Collaborate closely with creative, media, social monitoring, and search engine optimization personnel to set and execute integrated strategiesAssist with message, format, and audience testing in collaboration with and on behalf of external partners and stakeholdersStay up-to-date with the latest trends to keep us ahead, including updates to social media marketing, attribution, and programmatic media buyingProduce regular reports outs of paid advertising and message testing results and analyticsBe a digital thought leader, resource, and innovator for the organizationTrain digital-savvy colleagues and partners in advanced digital marketing techniquesAnalyze and communicate the results of ad campaigns to staff and partners outside the digital team in a way that they understandUsing tools such as HubSpot, Supermetrics, and Google Data Studio to create dashboardsDefine KPIs and benchmarks for paid advertising campaigns, and share this information with other digital communications partnersMonitor budget, timelines, and performance regularlySkills on Resume:Integrated Strategy Collaboration (Soft Skills)Message & Audience Testing (Hard Skills)Trend Analysis & Innovation (Hard Skills)Reporting & Analytics (Hard Skills)Digital Training (Soft Skills)Campaign Result Communication (Soft Skills) #J-18808-Ljbffr