Laneige, PR & Experiential Marketing

Job Summary Must thrive in a fast-paced environment, demonstrate cross-functional collaboration, and possess excellent written and verbal communication. Principal Accountabilities Lead the development and execution of integrated PR programs across influencer marketing, earned media, brand partnerships, product launches, and cultural moments to drive brand awareness, engagement, and advocacy.Own end-to-end management of influencer campaigns, including creator identification and selection, briefing, timeline development, agency and talent communication, contract coordination, content review, approvals, posting oversight, and campaign recaps.Support the planning and execution of experiential marketing strategy, including influencer events, consumer activations, retail experiences, community engagement programs, and brand partnerships that bring the brand story to life.Collaborate cross-functionally with Brand Marketing, Social, Paid Media, Creative, Digital, E-commerce, RetailMarketing, and Global teams to ensure integrated storytelling and seamless execution across all consumer touchpoints.Build and maintain strong relationships with influencers, talent managers, agents, media contacts, vendors, and external partners to drive meaningful brand advocacy and long-term partnerships.Partner closely and manage communications with PR and influencer agencies for editorial and creator strategy + project executionDevelop detailed project plans and manage multiple workstreams simultaneously, ensuring programs are delivered on time, within budget, and aligned with business objectives.Analyze and report on campaign performance across PR, influencer, partnership, and experiential initiatives, leveraging insights and learnings to optimize future strategies and demonstrate business impact.Identify and capitalize on emerging beauty, skincare, creator, social media, and cultural trends to develop innovative and culturally relevant ideas that strengthen brand relevance and consumer connection.Manage campaign, event, and product seeding budgets, including forecasting, invoice processing, spend tracking, and identifying efficiencies to maximize investment and ROI.Oversee influencer gifting and product seeding initiatives, ensuring strategic targeting, thoughtful execution, and alignment with brand priorities and launch objectives.Serve as a key day-to-day stakeholder across major launches and initiatives, proactively problem-solving, communicating updates, and driving cross-functional alignment to ensure successful execution. Bachelor’s Degree in Marketing, Communications, or related field4-5+ years of relevant PR/Influencer Marketing experience with proven success leading both small-scale and large-scale influencer campaigns and eventsBeauty experience highly preferredExcellent communication skills and attention to detail.Pre-existing relationships with talent agents, creators, vendors and agenciesExperience building creator briefs, managing timelines, and tracking budgetAbility to think strategically while executing tactically, with strong attention to detail and the ability to drive results in a fast-paced environment.Strong prioritization, organization, and project management skills, with the agility to adapt to changing business needsDeep understanding of Gen Z and millennial consumer behaviorSupport events IRL in NYC with occasional travel domestic / internationalAbility to work occasional nights and weekends as needed