LawnStarter: Paid Search Marketing Manager

Lead high-scale SEM programs across Google Ads, Bing Ads, and Local Services Ads (LSA) for a rapidly growing multi-location business. You’ll own strategy + execution, turning analysis into performance gains through rigorous testing, optimization, and KPI-driven decisions.Lawn Starter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort. With $30M+ in venture funding and solid traction, we’re investing in the next generation of our platform—and we’re looking for a Paid Search Marketing Manager to help drive it.Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms.Activate, optimize and make efficient Local Services Ads (LSA) at scale.Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI.Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click-through rates and conversion rates.Data Analysis & ReportingLeverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. Collaboration & Cross-Functional WorkWork closely with the product, engineering and content teams to align ad messaging with user intent.Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues.Provide insights and recommendations to senior leadership to guide marketing strategy.Requirements Experience & Expertise3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C.Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools.Experience with large-scale search, display, retargeting, video and local services campaigns.Understanding of auction dynamics, quality score, and smart bidding strategies.Analytical & Technical SkillsAdvanced skills in Excel/Google Sheets (pivot tables, VLOOKUPs, data visualization).Ability to analyze and interpret large datasets to make data-driven decisions. Strategic & Executional AbilitiesProven ability to execute A/B tests and iterate on learnings.Strong grasp of conversion rate optimization (CRO) and landing page best practices.Ability to adapt strategies based on competitive trends and seasonality.Other QualificationsStrong attention to detail and ability to manage multiple projects simultaneously.Comfortable working in a fast-paced, remote-first environment.Passion for SEM and digital marketing, with a test-and-learn mindset.Willing to accept challenges and be…