Overview Our focus is on Performance, ensuring our clients hit their KPIs consistently with the best in-house creative and design strategy. Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks • Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities • Creative Performance Analysis Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights • Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails • Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs • Creative Project Management Requirements • 3+ years of experience in digital marketing, creative strategy, or performance advertising • Strong grasp of marketing analytics and ability to translate data into actionable creative decisions • Strong understanding of media-buying and sales data is required • Excellent communication and brief-writing skills • Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus • Experience working with global brands or in a fast-paced tech environment • Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices • Knowledge of META Ads and TikTok Ads • Comfort with storytelling across diverse cultures and markets
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