May 21, 2026

Lead Ad Operations Engineer

General Motors Jackson, Mississippi

Job Description In this role, you will also integrate with third-party marketing platforms and APIs, facilitate data discovery across diverse partner datasets, and create solutions that deliver reliable, trustworthy data for activation, measurement, and optimization. Design, develop, and enhance data pipelines for marketing and advertising datasets, including atypical or semi-structured partner formats Implement effective data models, storage designs, and orchestration workflows to support campaign activation, attribution, measurement, and analytics Establish and oversee automated data quality and validation frameworks leveraging LLM-based and rules-based methodologies Integrate and normalize data from various marketing platforms, digital agencies, and third-party partners to ensure performance and consistency Create ingestion tools for log-level data, event streams, pixel files, and other marketing-specific data formats Develop and adhere to data governance standards including data lineage, schema tracking, and compliance with privacy regulations Enhance operational stability through observability in pipelines, incorporating logging, monitoring, and anomaly detection Collaborate with diverse teams to translate marketing data needs into scalable, production-ready engineering solutions Your Skills & Abilities (Required Qualifications) Selected candidates may work from any location within the country and are not required to report to a GM site unless instructed by management. We are committed to making the world better through our actions and fostering a diverse team that delivers on our vision.

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