Lead Administrator - Marketing Analytics and Operations

• Act as the lead resource for Marketing & Communications regarding reporting and data analytics tools, ensuring proficiency and effective utilization of available resources. • Provide performance projections and budget recommendations to the marketing functional group, supporting strategic decision-making processes. • Title, collect, and organize analytics and billing reports for future reference and analysis, maintaining a comprehensive and accessible repository of marketing data. Distribute these reports across teams and to senior leadership to inform decision-making and provide insights on sentiment, which can guide the paid media strategy. Additional education may substitute for required experience on a year-for-year basis.