Lead, Ads Marketing

We’re looking for a leader of Ads Marketing to define how Telly’s advertising business shows up in the market and help establish an entirely new category of television advertising. You’ll work closely with Ad Sales, Product, Data, Insights, and Creative to turn Telly’s products and intelligence into stories the market can’t ignore and solutions advertisers and agencies want to buy. Define Telly’s ads narrative and market positioningDevelop a clear, differentiated positioning and messaging framework for Telly’s advertising platform, products, audiences, and data capabilities.Establish a consistent narrative that helps brands, agencies, and the ad-tech ecosystem understand what Telly is, why it matters, and how it can deliver better advertising outcomes.Ensure that narrative shows up consistently across sales decks, marketing content, PR, and executive talking points, so every touchpoint reinforces the same story.Serve as the strategic partner to Ad SalesWork closely with the sales team across the customer lifecycle, from initial outreach and pitches through activation, reporting, and renewal.Build the decks, vertical stories, case studies, research, and tools that help our sellers bring something entirely new to market.Turn customer feedback and sales opportunities into stronger messaging, products, and go-to-market strategies.Bring new advertising products to marketPartner with Product, Data, Insights, and Ad Operations to launch new ad experiences, audience capabilities, measurement solutions, and programmatic products.Shape how new products are positioned, packaged, launched, and sold.Bring the voice of advertisers and agencies into the product development process.Build our B2B ads marketing engineDevelop programs that reach advertisers, agencies, and industry partners across content, social, email, CRM, PR, and thought leadership.Create vertical and account-based programs that generate awareness, customer engagement, and qualified opportunities.Connect marketing activity to product adoption, pipeline, and revenue.Turn data into storiesTransform Telly’s audience, content, co-viewing, and advertising intelligence into research, thought leadership, and sales narratives.Find the simple, memorable story inside the data.Use insights to support advertiser activation, optimization, reporting, and renewal.Own the moments that matterLead Telly’s advertising presence at CES, Cannes Lions, Advertising Week, Upfronts, NewFronts, agency summits, and our own customer events.Create experiences and industry moments that build Telly’s reputation and support clear commercial goals.Who You AreYou’re a builder. One day you’re defining Telly’s marketplace positioning; the next you’re sharpening a critical pitch or building a launch plan. What You’ll Bring10+ years of experience across ad sales marketing, product marketing, B2B marketing, media, or ad techExperience supporting advertising sales teams and working with major brands and agenciesExperience in CTV, streaming, digital media, social, or another fast-moving advertising categoryA track record of launching new advertising products, formats, data capabilities, or platformsStrong knowledge of advertising data, measurement, targeting, and programmaticExperience building sales narratives, B2B programs, thought leadership, and industry activationsStrong communication skills and the ability to work across Sales, Product, Data, and executive leadershipFluency with AI and automation tools that improve the speed, quality, and scale of marketingThe willingness to roll up your sleeves and buildAbove all, you bring curiosity, urgency, creativity, and an appetite for building something that hasn’t existed before.