Position at CMI Media Group
Are you ready to elevate your career in digital marketing analytics? CMI Media Group is in search of an experienced professional to take the lead in analyzing and optimizing our online campaigns across various accounts. As our Lead Analyst, you will be instrumental in developing strategic measurement plans and providing impactful recommendations that will shape the future of our campaigns and drive business success.
Key Responsibilities:
Lead Campaigns with Confidence: Spearhead the analysis, optimization, and response to ad-hoc requests for our marketing strategies.Develop Strategic Measurement Plans: Design comprehensive measurement blueprints that align with our objectives, guiding insights into business trends and performance.Deliver Insightful Analyses: Conduct deep dives into market complexities, providing monthly performance analyses and actionable recommendations.Collaborate for Excellence: Work closely with our data analytics team to ensure effective data collection, fully aligned with our KPIs and business goals.Uphold Operational Standards: Maintain and implement departmental SOPs, ensuring operational excellence in all your initiatives.Your Impactful Responsibilities:
Conduct regular campaign analysis and optimization using defined KPIs across assigned accounts.Master market specifics to guide others in understanding complexities.Independently produce monthly campaign performance analyses, steering strategic optimization efforts.Collaborate seamlessly with the data analytics team for aligned data collection from clients and suppliers.Design measurement plans grounded in our strategic imperatives and media strategies.Offer essential data and research support to clients and planning teams.Gain in-depth knowledge of each client’s data sources, becoming the trusted expert.Work closely with your manager to generate trend reports and insights that guide optimization strategies across online channels including Search, Display, CTV, OLV, and Social.Proactively identify key drivers behind marketing and media performance, empowering channel owners to maximize spending efficacy aligned with our business goals.What We're Looking For:
Bachelor's degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.3-5 years of experience in online marketing, web analytics, or research.Strong project management and prioritization abilities.Experience or education in Pharma is a significant advantage.Extensive proficiency in Microsoft Office, particularly Excel and PowerPoint.Familiarity with business intelligence software such as DOMO, PowerBI, or Tableau.Experience with Google Analytics and/or Adobe is essential.Direct experience in online direct marketing or media performance analysis.Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus.All for Good. CMI Media Group values inclusion and diversity at our core. Our mission is driven by challenging the norm to lead as a health leader, trusted partner, and supportive workplace for our employees. We are committed to making a difference and uplifting diverse voices. Join us in our mission to enhance patient lives through the power of data! The base salary for this position currently ranges from $50k to $90k. Compensation varies based on job-related factors such as experience and qualifications. We also offer a competitive benefits package.
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