Lead Analyst, Digital Marketing Insights

Position at CMI Media Group CMI Media Group is in search of an experienced professional to take the lead in analyzing and optimizing our online campaigns across various accounts. Lead Campaigns with Confidence: Spearhead the analysis, optimization, and response to ad-hoc requests for our marketing strategies.Develop Strategic Measurement Plans: Design comprehensive measurement blueprints that align with our objectives, guiding insights into business trends and performance.Deliver Insightful Analyses: Conduct deep dives into market complexities, providing monthly performance analyses and actionable recommendations.Collaborate for Excellence: Work closely with our data analytics team to ensure effective data collection, fully aligned with our KPIs and business goals.Uphold Operational Standards: Maintain and implement departmental SOPs, ensuring operational excellence in all your initiatives.Your Impactful Responsibilities: Conduct regular campaign analysis and optimization using defined KPIs across assigned accounts.Master market specifics to guide others in understanding complexities.Independently produce monthly campaign performance analyses, steering strategic optimization efforts.Collaborate seamlessly with the data analytics team for aligned data collection from clients and suppliers.Design measurement plans grounded in our strategic imperatives and media strategies.Offer essential data and research support to clients and planning teams.Gain in-depth knowledge of each client’s data sources, becoming the trusted expert.Work closely with your manager to generate trend reports and insights that guide optimization strategies across online channels including Search, Display, CTV, OLV, and Social.Proactively identify key drivers behind marketing and media performance, empowering channel owners to maximize spending efficacy aligned with our business goals.What We're Looking For: We are committed to making a difference and uplifting diverse voices.