Lead Brand Ambassador - East Lansing, MI

GMR Marketing is the Experience Agency Making Unforgettable Stories Born of Humanity. In this role as Lead Brand Ambassador, you will partner with a Tour Manager to deliver high-quality event experiences and serve as a team lead, ensuring all activation elements run smoothly and maintaining a strong standard of execution.

Responsibilities

Serve as the primary on-site point of contact for activations (retailers, consumers, and team members)Oversee and execute all activation details (setup, timing, promotions, giveaways, logistics)Lead, support, and supervise Brand Ambassadors, including on-site training and coordinationEnsure smooth operations, including inventory tracking and asset accountabilityEngage consumers, promote participation, and deliver key brand messagingMaintain professionalism, a positive attitude, and strong communication at all timesEnforce program rules, procedures, and brand standardsProvide timely updates and reports to the Tour Manager and account teamManage post-event tasks, including inventory reconciliation and asset returns
Skills

Serve as the primary on-site point of contact for activations (retailers, consumers, and team members)Oversee and execute all activation details (setup, timing, promotions, giveaways, logistics)Lead, support, and supervise Brand Ambassadors, including on-site training and coordinationEnsure smooth operations, including inventory tracking and asset accountabilityEngage consumers, promote participation, and deliver key brand messagingMaintain professionalism, a positive attitude, and strong communication at all timesEnforce program rules, procedures, and brand standardsProvide timely updates and reports to the Tour Manager and account teamManage post-event tasks, including inventory reconciliation and asset returnsStrong leadership, communication, and organizational skillsAbility to multitask, prioritize, and work in a fast-paced team environmentProfessional, reliable, and proactive with strong accountabilityComfortable using event technology (tablets, smartphones, etc.)Must be 18+ with reliable transportationAbility to travel locally with occasional extended travelAvailability for required training and adherence to uniform guidelinesProficiency in English and ability to follow procedures and safety guidelinesThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsWhile performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or touch objects or controls and talk or hear. The employee is frequently required to stand, walk, and reach above shoulders, kneel, stoop or crouch. Specific abilities required by this job include close vision, the ability to lift up to 50 pounds unassisted, and sitting for extended periods of timePrior promotional or event experience preferredHigh school diploma or GED preferred; at least 1 year of leadership experience
Company Overview

GMR Mark pioneered event marketing 35 years ago, and we've never stopped leading the way—pushing the boundaries and redefining the industry. It is a sub-organization of Omnicom Group. It was founded in 1979, and is headquartered in New Berlin, Wisconsin, USA, with a workforce of 501-1000 employees. Its website is http://gmrmarketing.com.