Lead, Brand Strategy & Advertising

**Key Role Functions** **Brand Strategy Leadership** + Lead the development and evolution of CenterWell's brand positioning, architecture, and strategic narrative + Translate customer insights, cultural trends, market dynamics, and competitive intelligence into breakthrough brand strategies + Develop positioning, messaging frameworks, and strategic narratives that create differentiation and drive relevance + Identify opportunities to strengthen the brand, address emerging market needs, and accelerate growth + Serve as the strategic steward and voice of the CenterWell brand across the enterprise **Advertising & Creative Strategy** + Lead integrated advertising strategy and campaign planning across key audiences and business priorities + Partner with creative, media, and agency teams to develop distinctive campaigns, brand experiences, and storytelling that bring the CenterWell brand to life + Guide the development of creative platforms, communications strategies, and brand narratives + Ensure advertising investments align with brand strategy, customer needs, and business objectives + Support major launches, initiatives, and go-to-market efforts through integrated strategic planning **Brand Measurement & Insights** + Establish and evolve CenterWell's brand health measurement framework + Partner with analytics teams to assess brand and campaign performance + Translate research, data, and insights into actionable recommendations and future opportunities + Develop executive-level reporting and performance updates for senior leaders + Monitor emerging trends, competitive activity, and shifts in consumer behavior to inform strategy **Enterprise Brand Planning & Influence** + Lead annual brand planning and strategic roadmap development + Build strong partnerships with business leaders, marketing stakeholders, and agency partners + Ensure alignment between brand priorities and enterprise growth objectives + Serve as a trusted advisor on brand strategy, differentiation, market positioning, and customer engagement + Champion best practices in brand strategy, integrated marketing, and customer-centered thinking **Use your skills to make an impact** **Required Qualifications** + 8+ years of experience in brand strategy, advertising, communications planning, account planning, or integrated marketing + Experience within a leading advertising agency, brand consultancy, or strategy-focused environment + Experience managing agency relationships and leading cross-functional initiatives + Proven ability to develop brand positioning, messaging strategies, creative briefs, campaign strategies, and go-to-market plans + Experience translating consumer insights, cultural trends, market research, and analytics into actionable business and marketing strategies + Demonstrated success developing strategies across multiple brands, categories, audiences, or business challenges + Experience partnering with creative teams and agency partners to bring strategic ideas to life + Strong executive presence with the ability to influence stakeholders and senior leaders + Demonstrated ability to navigate ambiguity, challenge conventional thinking, and drive strategic outcomes **Preferred Qualifications** + Experience working across multiple categories, industries, or consumer-facing brands + Experience leading brand transformation, repositioning, or high-growth brand initiatives + Experience in healthcare, retail healthcare, insurance, or another regulated industry + Experience presenting strategic recommendations and business cases to executive leadership teams **Additional Information** **This role will primarily operate on Eastern Standard Time business hours. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.

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