Lead, Brand Strategy & Advertising

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Humana's CenterWell Marketing Organization is seeking a Lead, Brand Strategy & Advertising with agency experience to join the team working remote anywhere in the US. As the Lead, you will serve as the strategic center of excellence for CenterWell, helping define and advance the brand's positioning, messaging, and advertising strategy. This role translates customer insights, cultural trends, market dynamics, and business priorities into breakthrough brand strategies and integrated marketing initiatives that strengthen differentiation, deepen customer connection, and drive business performance.

Working across a broad set of stakeholders and agency partners, you will help shape how CenterWell is expressed across the customer experience, ensuring the brand remains relevant, distinctive, and positioned for growth. The role requires deep expertise, independent judgment, and cross-functional influence to solve complex business challenges and deliver meaningful impact.

Additionally, in this role you will partner closely with business leaders, Consumer Insights & Analytics, Creative & Content, Enterprise Media, Marketing Operations, and agency partners to develop and activate customer-centered brand and advertising strategies.

Key Role Functions

Brand Strategy Leadership

Lead the development and evolution of CenterWell's brand positioning, architecture, and strategic narrative

Translate customer insights, cultural trends, market dynamics, and competitive intelligence into breakthrough brand strategies

Develop positioning, messaging frameworks, and strategic narratives that create differentiation and drive relevance

Identify opportunities to strengthen the brand, address emerging market needs, and accelerate growth

Serve as the strategic steward and voice of the CenterWell brand across the enterprise

Advertising & Creative Strategy

Lead integrated advertising strategy and campaign planning across key audiences and business priorities

Partner with creative, media, and agency teams to develop distinctive campaigns, brand experiences, and storytelling that bring the CenterWell brand to life

Guide the development of creative platforms, communications strategies, and brand narratives

Ensure advertising investments align with brand strategy, customer needs, and business objectives

Support major launches, initiatives, and go-to-market efforts through integrated strategic planning

Brand Measurement & Insights

Establish and evolve CenterWell's brand health measurement framework

Partner with analytics teams to assess brand and campaign performance

Translate research, data, and insights into actionable recommendations and future opportunities

Develop executive-level reporting and performance updates for senior leaders

Monitor emerging trends, competitive activity, and shifts in consumer behavior to inform strategy

Enterprise Brand Planning & Influence

Lead annual brand planning and strategic roadmap development

Build strong partnerships with business leaders, marketing stakeholders, and agency partners

Ensure alignment between brand priorities and enterprise growth objectives

Serve as a trusted advisor on brand strategy, differentiation, market positioning, and customer engagement

Champion best practices in brand strategy, integrated marketing, and customer-centered thinking

Use your skills to make an impact

Required Qualifications

8+ years of experience in brand strategy, advertising, communications planning, account planning, or integrated marketing

Experience within a leading advertising agency, brand consultancy, or strategy-focused environment

Experience managing agency relationships and leading cross-functional initiatives

Proven ability to develop brand positioning, messaging strategies, creative briefs, campaign strategies, and go-to-market plans

Experience translating consumer insights, cultural trends, market research, and analytics into actionable business and marketing strategies

Demonstrated success developing strategies across multiple brands, categories, audiences, or business challenges

Experience partnering with creative teams and agency partners to bring strategic ideas to life

Strong executive presence with the ability to influence stakeholders and senior leaders

Demonstrated ability to navigate ambiguity, challenge conventional thinking, and drive strategic outcomes

Preferred Qualifications

Experience working across multiple categories, industries, or consumer-facing brands

Experience leading brand transformation, repositioning, or high-growth brand initiatives

Experience in healthcare, retail healthcare, insurance, or another regulated industry

Experience presenting strategic recommendations and business cases to executive leadership teams

Additional Information

This role will primarily operate on Eastern Standard Time business hours.

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must me.