Lead Campaign Strategist

The Lead Campaign Strategist is at the forefront of crafting, implementing, and enhancing customer engagement approaches utilizing cutting-edge marketing automation, audience management, and campaign orchestration technologies. This role integrates extensive knowledge in campaign management, customer journey crafting, and marketing analytics, turning business goals into scalable, data-informed customer engagement solutions.

Our ideal candidate brings a wealth of experience in customer engagement and marketing automation platforms, adeptly managing both traditional and modern continuous customer engagement strategies. By working collaboratively with business stakeholders, analytics units, and technology teams, this individual will facilitate targeted and highly personalized customer communications across diverse channels.

Beyond campaign execution, the Lead Campaign Strategist acts as a trusted consultant to stakeholders, uncovering opportunities to enhance customer experiences, optimize marketing effectiveness, and refine operational processes through customer-focused engagement strategies.

Key Responsibilities

Design, develop, and optimize targeted marketing campaigns that drive customer acquisition, engagement, retention, reactivation, and cross-selling objectives.

Create and manage audience segmentation, targeting strategies, campaign workflows, decision logic, and automated customer journeys leveraging behavioral, transactional, and customer data.

Support the execution of both traditional campaign initiatives and perpetual customer engagement programs to deliver timely, contextually relevant customer experiences.

Work collaboratively with business stakeholders to gather, refine, document, and prioritize customer engagement needs and marketing solutions.

Transform business requirements into scalable strategies for campaigns, personalization, and customer journeys across various communication channels.

Configure and oversee campaigns within SAS Marketing Automation, SAS Customer Intelligence 360, among other engagement platforms.

Analyze campaign outcomes, customer engagement metrics, and operational effectiveness to reveal optimization opportunities and provide strategic recommendations.

Design and implement test-and-learn frameworks, including A/B testing, segmentation analysis, and performance measurement initiatives.

Collaborate with analytics, technology, operations, and business teams to ensure smooth campaign implementation and execution.

Support quality assurance, validation, deployment, and post-launch monitoring tasks.

Document campaign designs, business requirements, operational processes, and solution specifications adhering to governance standards.

Promote best practices in campaign management, customer journey orchestration, audience targeting, personalization, and marketing operations.

Identify potential risks and operational challenges while proposing effective mitigation strategies.

Stay informed about evolving customer engagement technologies, personalization capabilities, marketing automation trends, and industry best practices.

Required Qualifications

Bachelor's degree in Marketing, Business, Information Systems, Analytics, Computer Science, or a related field, or equivalent professional experience.

7+ years of demonstrated experience in marketing campaign management, customer engagement, CRM, or marketing automation initiatives.

7+ years of work experience with marketing campaign management solutions and customer engagement platforms.

Proficiency in creating and executing audience segmentation, lifecycle marketing, customer journey orchestration, and communication strategies.

Experience in gathering business requirements, documenting solutions, and facilitating campaign implementation efforts.

Strong analytical and problem-solving abilities that convert data into actionable insights.

Exceptional communication, facilitation, and stakeholder management skills.

Capacity to prioritize and manage multiple tasks in a dynamic client and business environment.

Preferred Qualifications

Practical experience with customer engagement platforms such as:

SAS Marketing Automation

SAS Customer Intelligence 360

Adobe Journey Optimizer

Salesforce Marketing Cloud

And other enterprise customer engagement solutions.

Experience with:

Customer Experience (CX) initiatives

Personalization strategies

Cross-channel engagement programs

Marketing operations and campaign governance

Data-driven customer engagement approaches.

Experience in regulated industries including Financial Services, Banking, Insurance, Healthcare, or Retail.

Familiarity with Agile, Waterfall, or hybrid project delivery methods.

Experience in SQL, reporting, analytics, or customer data platforms (CDPs).

Core Competencies

Marketing Campaign Management

Customer Journey Orchestration

Audience Segmentation

Campaign Analytics & Optimization

Marketing Automation

Customer Engagement Strategy

Personalization & Decisioning

Business Analysis

Stakeholder Management

Marketing Operations

Cross-Functional Collaboration

Continuous Improvement

The primary working location for this role is home-based in New York, New York.

Acxiom is an equal opportunity employer, valuing diversity in the workplace and committed to providing a fair and inclusive environment for all associates.

If you are looking for an opportunity to leverage your expertise and grow your skills in a dynamic environment, apply today!