The DTC Channel Activation Lead is vital to driving physical retail KPIs across Under Armour's Brand House (BH) stores. This position takes ownership of the seasonal Go-to-Market (GTM) activation planning within the DTC marketing function and plays a key role on the Brand House pod, ensuring every activation aligns with our seasonal objectives, product priorities, and brand vision. • Collaborate with cross-functional partners to execute activation plans that deliver superior retail experiences across the BH fleet. Manager and BH Pod to project activation performance, evaluate ROI, and refine future seasonal plans using data insights. • Ensure all GTM activation plans align directly with the Brand House channel strategy and business priorities, collaborating with the Sr.
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