Lead Digital Advertising Specialist

Hobby Lobby is looking for a Lead Digital Advertising Specialist to join our digital advertising team. In this role, you will support digital media buying and execution for advertising by providing expertise in the digital ad space. The Lead Digital Advertising Specialist is responsible for collaborating and guiding the team on campaign strategy, executing advertising campaigns and managing those campaigns in various platforms. Responsibilities • Working knowledge in Google Ads, Facebook Ads Manager, Pinterest Ads and Microsoft Ad Center • Offer insightful and strategic optimization recommendations based on campaign performance • Develop media plans and written strategic recommendations • Manage digital media project timelines • Build, manage and scale paid digital media campaign execution including, but not limited to, paid social, paid search, shopping, display, video, etc. • Collaborate with team to align strategy of overall media plan • Monitor and present emerging best practices in the ever-changing world of digital media • Manage ad spend budgets to maximize growth and returns • Planning – Strategy, Audience, Budgets, Creative, etc.