Position Overview
Hobby Lobby is looking for a Lead Digital Advertising Specialist to join our digital advertising team. In this role, you will support digital media buying and execution for advertising by providing expertise in the digital ad space. The ideal candidate is a detail‐oriented, positive, and forward‐thinking team player who is passionate about online advertising and data analysis. You will develop new skills with the encouragement and guidance from a growing team.
Key Responsibilities
Working knowledge in Google Ads, Facebook Ads Manager, Pinterest Ads and Microsoft Ad Center
Offer insightful and strategic optimization recommendations based on campaign performance
Develop media plans and written strategic recommendations
Manage digital media project timelines
Build, manage and scale paid digital media campaign execution including, but not limited to, paid social, paid search, shopping, display, video, etc.
Conduct keyword research and competitive analysis
Closely monitor and continuously optimize campaigns to identify new opportunities to improve performance, goals and KPI's
Continually research, evaluate and test campaign structure and elements (e.g. creative, bid strategies, audience targeting, placements, etc.)
Collaborate with team to align strategy of overall media plan
Monitor and present emerging best practices in the ever-changing world of digital media
Manage ad spend budgets to maximize growth and returns
Planning – Strategy, Audience, Budgets, Creative, etc.
Work with vendors to enhance and grow our platform strategies
Report and present campaign performance on monthly, quarterly timeline
Work directly with the Digital Advertising Manager on platform and campaign roadmaps for all paid digital strategies
Required Qualifications
Degree in Advertising, Marketing or Digital Field preferred
3+ years of related experience
Proficient with Microsoft Office
Working knowledge of Google Analytics, Google Ads, and Google Tag Manager
Working knowledge of all Social Media Ad platforms: Facebook, Pinterest, etc.
This position is based at our Corporate Offices in Oklahoma City. No Remote available.
Benefits & Perks
Competitive Wages
Medical, Dental and Prescription Benefits
401(k) Program with Company Match
Paid Vacation
Sick / Personal Pay (SPP)
Employee Discount
Life Insurance and Long Term Disability Insurance (LTD)
Flexible Spending Plan
Holiday Pay
Integris Clinic and Pharmacy on Campus
Chaplain Services on Campus
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