Lead Digital Marketing

The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead plans and recommends engagement strategies to members based on detailed quantitative analyses of consumer databases and external data sources to develop data driven insights into members, their behaviors, buying preferences, and patterns. Finds the intersection points between the members and the plans, in order to optimize and maximize efforts that generate value for both the member and Humana. • 3 years of experience with digital marketing; primarily trigger-based communications • Bachelor's degree or equivalent combination of education and experience • Proven track record in leading Marketing Technology initiatives with a large cross functional team • Business-to-business and business-to-consumer marketing experience. We are committed to Humana's goals for sustainable and impactful growth.

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