Lead Digital Marketing Analyst

This position requires strong statistical knowledge, advanced marketing analytics skills, and a robust understanding of healthcare customer pathways, including Medicare, Medicaid, and Commercial insights. Experience with tools like Salesforce Data Cloud, Adobe AEP/CJA, and Tableau is highly desirable. Essential Responsibilities: • Develop and refine digital strategies to enhance web, social, and mobile engagement, ensuring alignment with business objectives and a superior customer experience. Required: • High School Diploma or GED • 5-10 years of relevant experience in marketing analytics or similar roles Technical Skills: • Advanced SQL skills including window functions and analytical modeling.