This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2370689 We are seeking a skilled Lead Digital Marketing Specialist to join our team. As a Lead Digital Marketing Specialist, a typical day might include the following: - Develop and implement digital advertising strategies based on the company's business objectives and/or end user need. This job might be for you if have the following: - Bachelor's degree in Communications, Journalism, Marketing or related field preferred - 6+ years of professional experience in a related field - Strong organization and analytical thinking skills, with ability to translate complex concepts into simple terms - Experience leading digital marketing advertising initiatives from ideation through implementation - Understand budget management - Strong relationship building, communication, and networking skills - Strong writing, documentation, and speaking skills - Ability to learn new skills and assume new responsibilities - Ability to work cooperatively in a team environment Preferred Qualifications: - Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads - Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages - Effective writing/copywriting, editing, reporting and project management skills - Strong understanding of users/consumers and the ability to predict needs by understanding behavior Location Boise, ID - This position is located in Boise, ID, capital of the gem state, and on the Boise River in the southwestern part of the state. About the Company: Schweitzer Engineering Laboratories Schweitzer Engineering Laboratories leads the electric power system protection industry in technology, service, and value.
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