Lead, Global Paid Media

The Lead will work closely with internal and external teams to develop relevant strategies for North America and EMEA, particularly UK market, and execute against tactical media initiatives with a constant eye on results and calibration to maximize performance, drive media results, identify and spearhead testing across media platforms. They will communicate the media strategy, results and testing plans with senior stakeholders and work closely with the ecommerce, BI and creative team on campaign initiatives, concepts and asset creation to drive optimal campaign performance. The Lead, Global Paid Media is responsible for the hands-on execution, optimization, and delivery of paid media campaigns across regions, supporting the broader media strategy set by leadership. Testing our creative performance across our media channels is fundamental to the role, ensuring creative excellence across our platforms. Qualifications, Knowledge and Skills :