Lead Graphic Designer, Digital Marketing

The Graphic Design Lead owns the most complex digital marketing projects, sets the art direction standard for the channel, mentors peer designers, and represents the Design team in cross-functional conversations with Marketing and channel partners. Concept and develop big-idea brand campaigns three times throughout the year Lead the team through the execution of each campaign idea across all channels Set the art direction standard for campaigns and digital assets, reviewing peer work at key stages with clear, actionable feedback Apply and uphold brand guidelines across all digital touchpoints Ensure visual consistency across campaigns, channels, and asset types Contribute to the evolution of digital design standards and templates Cross-Functional Collaboration Partner with Email Marketing, Paid Media, and Content teams to deliver assets on deadline Collaborate with copywriters to ensure cohesive visual and messaging alignment Translate campaign briefs and marketing objectives into clear art direction for the design team Present concepts and gather feedback from stakeholders efficiently Represent the Design team in cross-functional campaign planning meetings and advocate for quality and realistic production timelines Digital Asset Production Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs. 7+ years of graphic design experience with a strong focus on digital marketing design Expert proficiency in Adobe Creative Suite and Figma Deep experience designing across email, web banners, homepage banners, landing pages, and video/motion graphics Proven ability to concept and lead the execution of big-idea brand campaigns across channels Strong working knowledge of digital platform specifications, file formats, and asset optimization Proven ability to set art direction and give constructive design feedback that improves peers' work Familiarity with HTML/CSS email design Familiarity with web design principles, UX considerations, and conversion-focused design Strong communication skills — able to influence without authority and build alignment across Marketing and Design teams High initiative and accountability: identifies what needs to be done and does it without being asked Experience in e-commerce or retail environments preferred Education This role does not require a degree.