Lead Lifecycle Marketing Manager

Launch Potato is a digital media company with a portfolio of brands and technologies. This is an opportunity to be an owner and a doer, someone who will scale, rebuild, or reimagine an email brand that already does well over $1M in revenue annually. How You will Help the Team • Optimize and expand automations set for prospective and existing investors • Create more of a "one-to-one" experience and generate a flywheel of testing and feedback • Your Impact: Use these lifecycle campaigns and strategies to double revenue for this business • Develop thoughtful and sophisticated omni-channel campaigns across email, SMS, and push notifications • Own the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program. • Communicate flagged trends and offer solutions to make the whole lifecycle and marketing team better • Partner with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP • Create workflows to support easy creation of highly personalized comms • Act as a leader of email code by debugging other teammates' work and keeping up to speed with the latest trends and platforms Who's a good fit? • Focused Interview lasting ~1+ hour to do a deep dive into your skillset and experiences and translate those skills over to the needs of the position as well as you will present your assignment to the team as a portion of this interview.