Lead Manager Campaign Operations (Digital Marketing)

Lead end to end operational delivery of email, SMS, mobile, and direct mail campaigns for 12+ brands.Serve as a core end user in the use of Adobe Experience Platform products and the methods by which it can be used to effectively optimize digital business.Manage campaign and journey intake, scoping, handoffs, execution readiness, and production deployment in support of customer journey building operations, primarily using the Adobe Marketing Cloud Solutions, including Campaign V8 and AEP.Serve as escalation point for complex operational issues, campaign risks, and production incidentsProficiency in communication strategies of consumer journeys, audience segmentation and personalization.Ability to provide hands-on building and implementation of campaign set up, validation, execution, and testing.Optimize campaign performance through A/B testing, personalization, creative, and content management.Monitor internal testing results and industry best practices.Integrate learnings to ensure optimal campaign results, improved email deliverability, and compliance around permission-based marketing.Troubleshoot any errors that occur with the campaign or with any of the workflows within Adobe Campaign Classic, V8, and AEP.Govern technical and creative requirements for campaigns as a Workfront power user, ensuring consistent application of intake standards, workflows, task routing, ownership, and reporting.Partner with IT, Adobe, and external vendors on enhancements, automation, and release readiness activities. WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. See what is possible for you at REYNOLDS AMERICAN. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent Company contributes an additional three percent to 401(k) whether employee participates or notComprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)Health Savings Account start-up contribution for employees who elect the high deductible health planFlexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar yearEmployee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependentsCompany paid life insurance of 1x annual base pay ($50,000 minimum)Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum) Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insuranceTuition reimbursement and student loan supportDependent Scholarship Programs Free confidential personal financial counselling service On-site health centers and 24/7 fitness centers at certain company locationsA charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice Health-care concierge service Volunteer service opportunities Extensive training opportunitiesCompany vehicle for eligible employees Mobile phone allowance for eligible employees Paid Leave:Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).