This role will serve as the strategic lead account planner within the Brand Strategy and Activation team, as part of our innovative in-house agency. The Account Planner will play a crucial role in understanding the business, the consumer and / or customer, and the market to inform and develop insights and strategies that fuel powerful campaigns and deliver exceptional results. Translate consumer insights into actionable recommendations for creative development and campaign execution. • Message development – Collaborate with creative teams to develop and / or refine messaging frameworks, brand positioning statements, and campaign concept ideas that resonate with target audiences, and oversee concept testing as relevant, to validate messaging meets the desired objective. • Strong analytical skills with the ability to interpret data and draw actionable insights.
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