March 31, 2025

Lead Marketing Account Planner

Highmark Health Derby, Connecticut

This role will serve as the strategic lead account planner within the Brand Strategy and Activation team, as part of our innovative in-house agency. The Account Planner will play a crucial role in understanding the business, the consumer and / or customer, and the market to inform and develop insights and strategies that fuel powerful campaigns and deliver exceptional results. Translate consumer insights into actionable recommendations for creative development and campaign execution. • Message development – Collaborate with creative teams to develop and / or refine messaging frameworks, brand positioning statements, and campaign concept ideas that resonate with target audiences, and oversee concept testing as relevant, to validate messaging meets the desired objective. • Strong analytical skills with the ability to interpret data and draw actionable insights.

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