Lead, Mass and Digital Advertising

Are you a strategic thinker with a passion for driving results through advertising? Do you have a strong understanding of mass and digital advertising techniques? If so, AT&T is looking for a dynamic individual to join our team as the Lead for Mass and Digital Advertising. In this role, you will have the opportunity to shape and execute our advertising strategies across multiple channels, while collaborating with cross-functional teams to drive business growth. We are seeking a candidate with a proven track record of success in advertising, strong leadership skills, and a deep understanding of the digital landscape. Join us and make an impact on our brand and business.\n\nDevelop and implement advertising strategies that align with the overall business objectives of AT&T.
Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive and effective advertising campaigns.
Stay up-to-date on industry trends and best practices in mass and digital advertising, and proactively identify opportunities for innovation and improvement.
Lead the planning and execution of advertising campaigns across various channels, including TV, digital, social media, and more.
Analyze and interpret data to measure the success of advertising campaigns and make data-driven recommendations for future strategies.
Manage advertising budget and allocate resources effectively to maximize ROI.
Foster relationships with external partners, such as advertising agencies and media vendors, to ensure high-quality and cost-effective advertising solutions.
Lead a team of advertising professionals, providing guidance, support, and mentorship to drive individual and team success.
Collaborate with creative teams to develop compelling and impactful advertising content.
Represent AT&T at industry events and conferences, showcasing our advertising strategies and successes.
Continuously monitor and adapt advertising strategies to respond to changing market conditions and business needs.
Ensure compliance with advertising regulations and standards.

AT&T is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.