Nov. 4, 2025

Lead ML Engineer, Ad Performance

Launch Potato Durham, North Carolina

Lead Machine Learning Engineer Role • Develop and scale advertising algorithms that optimize engagement and revenue simultaneously. • Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance. • Build scalable infrastructure to support real-time ad decisioning across millions of requests per day. • Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs.

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