April 4, 2024

Lead Operations Lead

Salesforce Atlanta, Georgia

The... ideal candidate will be well-versed in all facets of the lead funnel, operations, and attribution, aiming to provide the organization with a cohesive perspective on, and adherence to, the Service Level Agreements (SLAs) associated with the lead funnel and subsequent Sales activities. Primary Responsibilities: • Develop and implement operational strategies focused on optimizing the Lead Funnel and Qualification process, aligning with Marketing Performance, CMO Analytics, and supporting Sales functions. • Oversee Funnel Management, ensuring Sales follows a consistent process for lead quality, follow-up, and conversion, while also representing Lead Operations in strategic meetings with org leadership. • Perform regular evaluations of the lead management process, identifying improvement areas, and adjusting strategies to meet targets, including reporting on key performance metrics during quarterly reviews. Experience: • A BS/BA degree in Marketing, Economics, Finance, Business, or a related field is required.

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