By analyzing global market trends and customer needs, and by identifying appropriate content from across publishers and other information providers, the role will... define the new products, prioritize content for licensing from third parties, and work with the Finance, Pricing and Content Partnerships teams to identify business models and price points that will be acceptable to customers, that will satisfy content partners, and that will improve Wolters Kluwer profitability. The role will work with Product Marketing, the Ovid Sales team, Customer Support and other functions to ensure that the initial go-to-market effort is successful, and that customers are engaged and using the products in order to optimize retention and price increases. Analyze customer needs and market conditions,identify content gaps and potential areas for content development and innovation Work with Product Marketing on marketing positioning, segmentation, sales sheets, customer-facing collateral, retention, and new sales campaigns Collaborate closely with customers to understand their needs, pain points, and gaps in existing solutions.
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