Lead Product Marketing for Content Creation

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About Salesforce

Salesforce is the leading AI CRM, where human agents collaborate to drive customer success. Join us where ambition meets action, technology meets trust, and innovation is a way of life. The business landscape is evolving, and we are on the lookout for Trailblazers who are passionate about enhancing business and the world through AI, fostering innovation, and upholding Salesforce's core values.

If you’re ready to take your career to the next level in a company that is transforming the workplace in the AI era, you are in the right place! Join us to help shape the future of Agentforce.

We seek a Product Marketing Lead who can articulate the vision of the Agentic Enterprise through compelling, well-differentiated content. This role requires a technically savvy PMM who loves storytelling, can grasp AI and enterprise systems, articulate strong points of view, and translate this into distinctive content that breaks through in a competitive market. The responsibilities involve creating content across diverse formats such as blogs, web, SEO, social media, and events. Your stories should be clear, compelling, memorable, and grounded in real-world applications. While storytelling is key, this role also involves acting as a PMM on priority initiatives (e.g., Dreamforce and major launches), applying your product knowledge and narrative skills where they are needed most.

You will drive impact measured by analytics, learning what resonates with audiences, and continually refining the quality and effectiveness of your work. AI will play a significant role in your workflow, so comfort with its use for accelerating idea generation, structuring, and drafting is crucial. However, your judgment, insight, and editorial voice must shine through in every piece to maintain thoughtfulness and human touch.

Key Responsibilities

Content CreationDevelop original content across formats including: BlogsWeb and SEO contentSocial mediaEvent-related materialsTranslate complex AI and enterprise concepts into: Clear and engaging narrativesPractical and useful insightsCompelling stories for diverse audiencesDelve deeper than surface-level narratives to reveal: How systems get builtDecision-making and trade-offs involvedLessons learned from successes and failuresConduct interviews with: Subject matter expertsProduct leadersInternal practitionersCustomersProduct & Competitive InsightAcquire a profound understanding of: Salesforce products and platform capabilitiesThe wider AI and enterprise software landscapeInfuse competitive insights into your work by: Recognizing what competitors are sayingIdentifying gaps and opportunitiesCreating clearly differentiated contentMulti-Channel & Multi-Format ContentAdapt narratives across various channels and formats, including: BlogsVideosSocial platformsContent for eventsDiscover innovative methods to: Captivate attentionEnhance understandingBoost engagement and retentionAI-Enabled Content CreationLeverage AI tools to: Generate and refine story conceptsCreate outlines and initial draftsSimplify complex informationApply strong editorial judgment to: Enhance and elevate AI-generated contentGuarantee clarity, quality, and originalityQualifications

5+ years of experience in product marketing, technical content, or related roles focusing on AI, SaaS, or enterprise software.Exceptional writing and storytelling skills with the ability to: Simplify complex conceptsCraft clear and engaging narrativesCreate standout contentStrong grasp of: AI conceptsEnterprise software and platformsProduct positioning and differentiationInterest or experience in: Using AI tools for content creationMulti-format storytelling including video and social mediaUnleash Your Potential

Joining Salesforce means limitless potential in all aspects of your life. Our benefits and resources support your quest for balance, and our AI agents enhance your impact. Together, we’ll empower organizations of all sizes to deliver exceptional experiences that customers adore. Apply today to help not just shape the future but redefine possibilities for yourself, AI, and the world.

Accommodations

If you require accommodations during the application or recruitment process, please submit a request via the Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a non-discrimination policy for all employees and employment applicants. This means we believe in equality for everyone and strive to lead the path towards inclusion by fostering a workplace free from discrimination.

In the United States, compensation will be determined based on factors like location, job level, job-related knowledge, skills, and experience. Certain roles may qualify for additional incentive compensation, equity, and benefits. Salesforce offers various benefits to help you live well, including time off programs, medical, dental, vision, mental health support, parental leave, life and disability insurance, 401(k), and employee stock purchasing programs. More details about our benefits can be found on the Salesforce benefits website.