Our client is a rapidly growing e-commerce enterprise seeking an innovative and results-driven Lead Social Media Marketing Strategist to spearhead our digital presence. This is a fully remote position, offering the flexibility to work from anywhere within the US. You will be instrumental in crafting and executing comprehensive social media strategies across all major platforms, driving brand awareness, customer engagement, and ultimately, sales. This role requires a deep understanding of social media trends, paid advertising, community management, and analytics to continuously optimize campaigns and achieve ambitious growth targets.
Key Responsibilities: Develop, implement, and manage a strategic social media roadmap aligned with business objectives for our e-commerce brands. Create engaging, high-quality content (visuals, videos, copy) tailored for platforms like Instagram, Facebook, TikTok, Pinterest, and Twitter, optimizing for each channel's unique audience and algorithm. Manage and optimize paid social media advertising campaigns, including budget allocation, audience targeting, A/B testing, and performance analysis to maximize ROI. Build and nurture online communities, responding to comments and messages in a timely and on-brand manner, fostering positive customer relationships. Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities for growth and engagement. Analyze social media performance metrics using tools like Google Analytics, Sprout Social, or similar platforms, providing regular reports with actionable insights and recommendations for improvement. Collaborate closely with the marketing, sales, and product development teams to ensure cohesive brand messaging and integrated campaign efforts. Develop and execute influencer marketing strategies, identifying and building relationships with relevant influencers to amplify brand reach. Stay current with platform updates, algorithm changes, and industry best practices to ensure strategies remain effective. Lead and mentor junior social media team members (as applicable), fostering a collaborative and high-performing remote work environment. Required Qualifications: Bachelor's degree in Marketing, Communications, Digital Media, or a related field. A Master's degree is a plus. 5+ years of proven experience in social media marketing, with a significant focus on e-commerce and direct-to-consumer (DTC) brands. Demonstrated success in developing and executing social media strategies that have driven measurable results (e.g., follower growth, engagement rates, website traffic, conversions). In-depth knowledge of major social media platforms, their respective best practices, and advertising capabilities. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms. Strong understanding of SEO principles and how they integrate with social media efforts. Excellent copywriting, editing, and visual storytelling skills. Experience with paid social advertising, including campaign setup, management, and optimization. Strong analytical skills and the ability to translate data into strategic insights. Exceptional organizational and project management skills, with the ability to manage multiple projects simultaneously in a remote setting. Creative thinking and a passion for staying ahead of digital marketing trends.
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