Lead Strategist

About UsAt #paid, we’re on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world’s most iconic brands, like McDonald’s, Samsung, and Disney, fostering authentic collaborations that drive real business results. We’ve built a marketplace that solves big challenges in the creator ecosystem, from fair pricing to algorithmic matching and content usage rights, ensuring every partnership is seamless and impactful.With our proprietary technology and an unwavering commitment to trust and transparency, we’re revolutionizing the way brands and creators come together to make magic. Rated #1 for customer support and managed services, #paid is leading the creator marketing space. Through innovative technology and a team of ambitious humans, we're transforming the future of the creator economy.The Role Creative Solutions now owns execution from end to end, so strategy has to cover the whole span: pre-sale (discovery, ideation, proposals) and post-sale (kickoff strategy, campaign briefs, post-campaign insights). As a Strategist on this team, you’ll shape the idea that wins the pitch and stay with it until it ships, performs, and turns into a renewal. Our goal is simple: the idea that wins the pitch is the idea that ships.Key Responsibilities Own the core insight and creative idea, plus the integrated plan behind it: creators, media and distribution, and measurementBuild proposals and RFP responses with a clear, data-backed case for #paidSet the creator mix: when to scale with micro and niche creators, when to concentrate on macro names, and how to combine bothBuild the investment plan, splitting budget across organic content, usage rights and paid amplification, and set channel mix and flightingDefine KPIs and benchmarks up front, optimize in flight, and turn results into renewal storiesStay involved post-sale with creator briefs, content direction, and strategic QAStay ahead of market and platform changes, and translate them into sharper proposal workContribute to proactive packages and first-to-market momentsThis person covers the whole creator-campaign lifecycle, from pre-sale ideation through post-campaign insights, with a stronger emphasis on creator mix, budget planning, and measurementLead strategy on priority enterprise accounts and act as the strategic counterpart to client partner teams in client meetingsOwn the measurement plan in partnership with our Measurement team, Sales, Paid Media & Client ExperienceMentor Senior Strategists and set quality standards for decks and briefs. This is a player-coach role.To Be Successful, You'll NeedDeliver integrated ideas that ship and performUse data to sharpen an idea rather than decorate itPlan and defend budget allocations across paid socialDesign measurement plans and act on performance dataCommunicate strategy clearly in writing and in client presentationsDesign and build decks with strong visual and narrative craftUse AI tools to inform research and accelerate the creative processManage several projects at once under tight deadlinesOwn ambiguous, high-stakes proposals independently, and drive decisions across functions without formal authorityAbout You8+ years in brand, creative, social, or creator strategy (or equivalent demonstrated experience), with a portfolio of ideas that shipped and performedA record of winning pitches with integrated plansDeep fluency in Tik Tok, Meta/Instagram, You Tube, Pinterest, and Snapchat, and in how creators actually workCredibility with senior client stakeholders, and strong writing and presentation skillsPreferred: enterprise or Fortune 500 clients, regulated categories, social search or AEO experience, and agency or platform experience…