Lead Video Ad Copywriter

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. $110,000 - $135,000 per year MUST HAVE 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing Strong analytical mindset with the ability to interpret campaign data and optimize based on insights High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube EXPERIENCE OUTCOMES Brand Strategy & Creative Excellence Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance Copywriting Leadership in Performance Marketing Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments Innovation & Opportunity Sourcing Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue Video Scriptwriting & Compliance Alignment Lead the development of compelling video scripts that drive performance and meet compliance standards Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements Team & Resource Management Manage a network of freelance writers and collaborators, ensuring high throughput and quality control Own the budget and resource allocation for writing support while maximizing ROI Build systems, workflows, and training resources to improve creative operations and knowledge sharing COMPETENCIES Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.

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