Lead Generation & Nurturing • Own the lead scoring model implementation and optimization • Design and execute A/B tests for CTAs, content offers, and nurture sequences • Manage segmented nurture tracks by vertical, growth stage, and pain points • Coordinate with Marketing Ops team on technical implementation • Analyze funnel performance and optimize conversion rates at each stage Cross-Functional Partnership & Innovation • Partner with Creator Growth (Sales) teams to identify content gaps and align messaging across customer touchpoints • Collaborate with Product Marketing to translate feature launches and product insights into demand generation content assets • Monitor content performance trends and competitive landscape to inform content strategy and messaging optimization • Experiment with emerging content formats (interactive content, short-form video) and marketing technologies (generative AI tools) to enhance lead engagement and scalable personalization The Skills And Experience You Bring To The Job • 3-5 years in growth marketing, demand generation, or content marketing • Proven experience with marketing automation platforms (Salesforce Marketing Cloud preferred) • Strong writing and content creation skills across multiple formats • Experience with lead scoring, segmentation, and nurture campaign development • Analytical mindset with experience in A/B testing and conversion optimization • SaaS or B2B experience preferred Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves.
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