Lifecycle Marketing Associate

We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers. What You'll Do Build, configure, and launch onboarding and activation campaigns and Canvases in Braze across email, push, in-app, and SMSSupport programs across the early customer journey—from account setup through initial funding and first meaningful product usageWrite and edit customer-facing copy for onboarding touchpoints; partner with Creative on briefs, reviews, and asset requestsExecute A/B tests by setting up variants, monitoring performance, and documenting resultsRun pre-launch QA on messaging, links, segments, personalization logic, and send timing before campaigns go livePull activation performance reports; flag drop-offs at key early milestones and surface opportunities to the teamSupport rescue flows for users who stall before completing early setup or activation steps 1–3 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role—or equivalent internship and project experienceHands-on experience building and launching campaigns in a marketing automation platform (Braze, Iterable, Customer.io, or similar)Strong communication skills—you write clearly for internal partners (briefs, updates, documentation) and external audiences (customer-facing email, push, and in-app copy)Comfort working with data—pulling basic performance reports, spotting drop-offs, and asking the right questionsStrong attention to detail; you catch broken links, segment errors, and copy issues before they reach customersOrganized and reliable—you stay on top of your work and don't let small things slipCollaborative mindset; you work well with managers, designers, product managers, and data partnersEagerness to learn—you're excited to grow into lifecycle strategy We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.