Lifecycle Marketing Manager

You will partner closely with Demand Gen, Product Marketing, Customer Experience, and Product to create cohesive, insight-driven programs that move prospects and customers through the lifecycle. While this role does not own demand gen channels, you will support the growth engine through messaging, content, experimentation, and conversion-focused initiatives that amplify acquisition efforts and accelerate activation. This is a hands‑on, cross‑functional role for a marketer who loves understanding customer behavior, crafting compelling content, and running experiments that drive measurable results. Content Development • Write and repurpose content that drives both growth and customer engagement: landing pages, nurture emails, newsletters, product updates, blog posts, case studies, and customer spotlights. • Proven ability to design, write, and execute lifecycle and growth programs that improve activation, retention, and expansion.