Lifecycle Marketing Manager

WHO WE ARE

DOE Media is a premier, data-driven firm specializing in global digital advertising and retention marketing. Our expertise lies in crafting sophisticated solutions that drive substantial growth for partners, ranging from dynamic startups to Fortune 500 brands. With a versatile portfolio, we engage with both B2B and B2C partners, including eCommerce, franchises, luxury, technology, apps, sports, events, financial services, and retail. DOE Media has generated over $1 Billion in trackable, profitable online revenues. Marketing is moving fast, and so are we. As the marketing world evolves, we're evolving with it, embedding AI into how we think, create, and optimize. It's how we stay ahead of the curve, not just on it.

Founded by seasoned entrepreneurs with a history of successfully building, scaling, and exiting direct-to-consumer (D2C) businesses, DOE Media is committed to delivering EBITDA-driven growth for our valued partners.

Embracing a culture built on the pillars of Data Over Ego, Partners as the Hero, Cutting Edge Knowledge - We are the Experts, Professionalism, and Work Ethic defines who we are. If your values resonate with ours, we're eager to meet you!

WHERE WE ARE GOING

Having propelled ourselves forward with an impressive $450+ million in digital ad spend and a remarkable $1 Billion in generated revenue over the past three years, our journey has been nothing short of extraordinary. Yet, we're not hitting the brakes; rather, we're gearing up for an ambitious future! Our sights are set on expanding our in-house team and client base sevenfold within the next five years.

As we continue to evolve, this is your golden opportunity to be an integral part of our forward-thinking journey. Join us and be a catalyst for the exciting chapters that lie ahead!

WHAT YOU'LL DO

Implement various elements of a client's content marketing strategyOptimize current copy on Email Campaigns for multiple brandsWrite new SEO-friendly copy for Email CampaignsBlog writing and postingEmail marketing copy writing for B2B and B2CSocial Media Advertising Copy writing and captionsCase Study CopywritingResearching trending topics within a variety of industriesCommunicate updates, progress, and challenges with clients and internal stakeholdersMonitor email campaigns to ensure links, copy, list management, and graphics are as intendedConduct individual client proposals to create customized flow and campaign strategies per each clientManage and help train a team of email marketing specialists and graphic designersGenerate eCommerce related KPIs and work to improve flows and campaign performance on a bi-weekly basisDevelop testing processes and strategize A/B testing of messaging and imagery for flows and campaignsEmail Flow Build Out

Strategize, create, and implement automated email flowsGuide team in A/B testing messaging and images for their clients in relevant parts of the funnelProvide guidance to team members on lead copywriting (if necessary) on all flow emails and work with clients on the appropriate tone of voiceEmail Strategy and Execution

Lead email strategy, ensuring cohesive and impactful campaigns across the organization.Develop engaging and innovative email campaigns that align with brand guidelines and marketing objectives.Collaborate with marketing and content teams to create compelling email campaigns that drive engagement and conversions.Implement A/B testing for creatives in relevant parts of the funnel.Stay updated with the latest email design trends and best practices.Research other brands and develop strategic lifecycle marketing programs.Oversee and train a team of international designers, fostering creativity and high-quality deliverables.Assist creative partners in organizing assets and creating designs for both flows and campaigns.Implement assets into client email strategies and provide guidance on design changes to optimize performance.WHAT YOU'LL BRING TO THE TABLE

4+ years of email copywriting experience at an eCommerce brand or at an agency executing on email marketing strategy, campaigns, design and automated flows.4+ years of experience working with Klaviyo or other email marketing and eCommerce platforms and tools.Communication skills - the kind where your message gets through to any audience.Comfortable working with creative partners to design emails, if not capable of designing them yourself.You are organized and detail-oriented -- you're a process builder and a calendar keeper.You identify problems before they arise. You're proactive, not reactive.Data doesn't scare you. You are comfortable reporting KPIs directly to CEOs and other company stakeholders.You have experience leading and managing a high-performing team of designers.You have excellent communication skills - the kind where your message gets through to any audience. You will be the communication point between clients and internal media teamsWHAT YOU'LL FIND HERE

Benefits that matter like time off without limits, healthcare coverage, and moreLearning from the best. Collectively, we have years of expertise in ecommerce, digital advertising, and brand optimizationA challenge. We're here to push you. Our goal is to give you experience and connections you won't forgetAccess to our leadership, industry experts, and peers that care about you and your development