Lifecycle Marketing Manager

You'll own a function with direct, measurable revenue impact from pre-purchase through expansion.You'll use the product you're marketing: LettrLabs runs on best in class digital to direct mail data driven automations, driving demand for customers. What You Will Own Model the buyer journey, measure conversion rates at each step, and build programs that improve them.Design and own onboarding programs that get new customers to first value fast, measurably reducing time-to-activation.Build retention and expansion programs that move customers from self-service to higher-value plans and drive upsells reducing sales' dependency on owning every expansion conversation.Build audience segmentation frameworks across customer types, verticals, and lifecycle stage to enable relevant, personalized messaging at scale.Partner with Customer Success to identify at-risk accounts early and build intervention programs before accounts churn.Own lifecycle reporting and attribution. You build the workflows yourself, not just direct someone else to.Demonstrated ability to connect lifecycle programs to revenue outcomes: conversion rates, retention rates, NRR, expansion ARR, or churn reduction.Strong segmentation instincts: you know how to use behavioral data, firmographics, and lifecycle stage to send the right message to the right person at the right time.Analytical enough to own your own reporting. LettrLabs is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer.