Lifecycle Marketing Manager

Responsive recruiter

**Job Summary**

SitterTree is seeking a skilled **Lifecycle Marketing Manager** to join our team. The Lifecycle Marketing Manager is responsible for increasing customer retention, repeat transactions, engagement, and lifetime value by designing and optimizing the customer lifecycle through data-driven, personalized, and automated experiences across all sides of the marketplace. In short, this role is responsible for increasing customer lifetime value through activation, retention and repeat usage.

This is a highly executional role for a strong copywriter who can translate business goals into clear, compelling messaging that drives action. The Lifecycle Marketing Manager will craft high-performing emails across onboarding, engagement, and retention—ensuring every send is purposeful, well-written, and conversion-focused.

This person will manage campaign strategy, segmentation, automation, and performance across Mailchimp and HubSpot, continuously testing and iterating to improve open rates, click-through rates, and downstream conversion. They operate with urgency and use email and SMS as a key lever to drive marketplace liquidity and growth.

**Responsibilities**

* **Lifecycle Marketing & Automation:**
+ Develop and optimize lifecycle experiences across website sign-up and conversion experiences, email, SMS, push notifications, in-app messaging, and other marketing channels to activate, retain, incentivize referrals, and increase overall lifetime value
+ Build and optimize automated email, SMS, push, and in-app journeys, including onboarding, activation, referral, retention, and re-engagement
+ Identify friction points across the user journey and develop channel strategies to improve sign-up, activation, conversion, and retention
+ Partner with the Product team to execute activation and retention strategies across the website and app
* **Copywriting & Campaign Execution:**
+ Create clear, compelling, and action-oriented email, sms, and push copy tailored to segments of sitters, parents, preschools, and congregations
+ Own the creation and execution of all email campaigns including promotions, lifecycle messaging, and announcements
+ Develop subject lines and preview text that drive high open rates
+ Ensure messaging is concise, engaging, and aligned with brand voice while optimizing for conversion
+ QA, schedule, and deploy campaigns in Mailchimp and HubSpot with accuracy and attention to detail
* **Segmentation & Personalization:**
+ Develop and manage audience segmentation strategies based on behavior, geography, and user type
+ Leverage data to personalize messaging and increase relevance and engagement
+ Create targeted campaigns to ensure the right users receive the right message at the right time
* **Testing & Optimization:**
+ Own the testing roadmap for email, including A/B testing subject lines, copy, CTAs, send times, and audience segments
+ Continuously test and iterate on messaging and campaign structure to improve performance across lifecycle stages
+ Analyze test results and quickly implement learnings to drive measurable improvements in engagement and conversion
+ Operate with a test-and-learn mindset, constantly identifying new opportunities to improve performance
* **Reporting & Performance Management:**Track and report on email performance including open rates, click-through rates, conversion, and revenue impact
+ Build and maintain regular reporting to measure campaign effectiveness and lifecycle performance
+ Use data to identify trends, gaps, and opportunities to improve email strategy and execution
+ Monitor the impact of email on key marketplace metrics including applications per job and repeat bookings
* **Administrative:**
+ Build, manage, and maintain email campaigns and workflows in Mailchimp and HubSpot
+ Ensure lists, segments, and automations are clean, accurate, and up to date
+ Collaborate closely with marketing, product, and operations teams to align messaging and priorities
+ Identify and provide product feedback to improve user experience and conversion

**Qualifications**

* Bachelor's degree or higher
* 3-5+ years of experience in email marketing, lifecycle marketing, or CRM marketing
* Hands-on experience with Mailchimp and HubSpot
* Experience writing high-performing marketing copy across email or similar channels

**Benefits**

* 401(k)
* 401(k) matching
* Competitive salary
* Dental insurance
* Health insurance
* Paid time off
* Vision insurance

This is a remote position.

SitterTree is a tech platform dedicated to connecting parents, preschools and congregations with trusted, local child care.