At Lincoln, we exist to enhance people’s wellbeing. We promise to create effortless experiences that revitalize our clients throughout their journey, and we fulfill this promise by delivering The Lincoln Way™- warm, human, personally crafted products, and experiences. We are a brand in transition, living in the ICE world but moving to the EV world where there is tremendous opportunity for a brand like Lincoln. But the competition is coming on fast and furious. And it is not just the traditional OEM’s (Mercedes, BMW, Audi) but the new EV natives (Tesla, Rivian, Polestar, Lucid) and potentially new entrants coming from China (Nio, Geely).
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